Regina Merson founded the Reina Rebelde makeup line. Before she got into makeup, Merson was a bankruptcy attorney in Dallas. Before that, she was escaping kidnappers in Bangkok. Before THAT, she was developing her obsession with the power of beauty while watching her mom get dressed for the disco. We talked with Merson about her taste for tequila, heading into the jungles of Mexico for eyeliner inspiration, and how to know when the time is right for a new Plan A, no matter what your friends say.